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About IRTH

Where it begins

Everything starts
inside Madinah

IRTH means inheritance. Everything we carry begins inside Madinah Al Munawwarah: its palm groves, its stone, its long habit of hospitality. We are not a marketplace. We buy from the farms and workshops we walk ourselves, we grade what we buy by hand, and what does not pass never leaves the city.

  1. 01Gathered at the sourceFarms and workshops we walk ourselves, season after season. No middlemen, no resellers.
  2. 02One standard, no exceptionsGraded by hand in one sitting. What does not pass never leaves Madinah.
  3. 03Carried, not shippedSealed the week it is picked, with full traceability from the farm to your door.
Luxury Prayer Rug
Six lineages, one standard
14

Farms and workshops

Every one of them walked

40

Pieces carried

Across six houses

100%

Traced to the source

Farm, grader and date on every seal